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13 Author Websites That Get It Right
Each website was picked because it features an example of effective and personal author marketing that you can incorporate into your own website. If you're having trouble imagining your website, we recommend taking this quick second quiz to get matched with a website style of your own:. Authors often make the mistake of thinking that people visit their websites just to read their bio, best biography writers websites.
Are you, the author, important? To build the perfect author website, you must generate retailer links to your books. Once you have a book to sell, you need to make sure people know where to buy it. Pro tip: Keep site speed in mind! On the technical side, a simple setup will help your site load faster. Heavy images will slow a site down and frustrate visitors. They came to find out about your book, not wait around watching their fingernails grow.
Takeaway: Promote your book. Hundreds of the best website designers are on Reedsy. Sign up to meet them within seconds! Learn how Reedsy can help you craft a beautiful book. Granted, not every author can burn cash on a website like J. Rowling can. However, her online best biography writers websites features several practices that are good takeaways for any author website. Bonus content and virtual butterbeer galore! At minimum, you should be providing an email sign-up form on your front page to best biography writers websites up those contacts.
Takeaway: Make your site interactive for engagement and retention. You want to engage people — and you want your interactions to be a two-way street. Your author website should be kept up-to-date. Easier said than done? Of course best biography writers websites but Austin Kleon does an excellent job of it, as evidenced by his homepage below. Unless you can uncannily best biography writers websites out quality books on a constant basis, your website will probably remain inactive for periods at a time.
You want it to seem as though someone is home, best biography writers websites. Straight away, you know that Austin is around and still writing. Takeaway: Give people a reason to come back. Knock, knock. You should be, best biography writers websites. If you're able to blog regularly, all the better! And if your blog gets popular enough, it could even become the foundation for your next book.
Build and run a blog that will perpetually attract new readers and make them buy your book. Get started now. The favorite social networking site of Americans under the age of 25 is no longer Facebook, which means that other sites have started to become more prevalent. However, the point remains that if you have written your novel for a certain market and authors who have done their due diligence will know this is essentialthen you correspondingly want to ensure you are putting your book and yourself out there in a way that is accessible to that market.
Not all author websites need to be authorname. Figure out where your readers spend their time online, best biography writers websites, and make your website available there. In other words: go where your readers best biography writers websites. Instead of cramming text into every corner, use negative space! Resist that impulse! You may have just written a ,word novel, but those words belong in your book, best biography writers websites, not on your website.
Takeaway: Keep it simple. Sometimes, less text and fewer best biography writers websites features is simply more elegant — and helps highlight what's most important. For example, one of the other elements of Jon's website is a resource page for sexual assault victims, which he installed after writing about sexual assault at the University of Montana. When you first land on Lesley M.
Easier said than done. There were at least three false starts. This slide eventually moves to new picture of Ernest Hemingway inbest biography writers websites, with another caption explaining the snapshot. This quick preview of her book grabs your attention and is basically the literary equivalent of a trailer.
Takeaway: Your website should visually give readers a taste of your book. Allow readers to get an idea of what your book is all about right away — and present it in a way that is quicker and easier to consume than a full synopsis straight off the bat.
Are you branding yourself or a series? Who is your target audience and would your site resonate with them? Our co-founder spills more tips on author branding over on Book Machine. Takeaway: Your website should be an extension of your author brand, best biography writers websites. Keep the voice and tone of your website distinctive and consistent, so people immediately recognize the relation to your work.
A beautiful author website does not the colors of the rainbow make! As designers know, the psychology of color can make or break your website.
Incidentally, one click will take you to an Amazon page to purchase said book! Click here to view Liam's profile and project gallery. Again, less is more, but especially if you want to draw the reader's eye using splashes of color, best biography writers websites. The best way to keep people coming back to your site is to offer them something of value.
If you can provide a little something extra, other than details about you and your book, you are more likely to build a strong online presence and become a resource people to which people return. Takeaway: Offer a little something extra. Making your site more compelling and useful is more likely to create loyal fans and customers.
One of our best tips for author websites is to use a lead magnet! In publishing, that usually means offering some sort of free content in exchange for an email address. However, a free sample does more than just incentivize people to offer their contact info. A free preview can work similarly, giving readers a commitment-free chance to get drawn into your book, leaving them more likely to pay to read the rest.
Takeaway: Give readers a free sample of your book. Lead magnets can best biography writers websites you build your mailing list so that when you publish another book, you already have a group of people to advertise it to.
Ensure that your lead magnets offer people a concrete reason to sign up. Remember when we said to keep it simple and use few colors to your advantage? Well, that remains true. However, best biography writers websites, sometimes there are exceptions to the rule — just be aware that if you are going to go against the grain, it needs to be purposeful.
It has all of the necessary information: retail links, a short biography, contact information, and links to social media. But it is also loud, splashy, and definitely colorful, in keeping with the cover of his book. In this case, breaking the rules works for Best biography writers websites. Takeaway: Know when to break the rules.
Break the rules if you have a good reason to do so! In this case, Nicole is tweeting about her writing, best biography writers websites, sending our more detailed updates via her TinyLetter, and responding to general inquiries by email.
These days, we have so many different ways of communicating with a person, that it almost feels harder than ever just to connect with someone. Takeaway: Playing hard to get is not a wise move for an indie author. A dedicated, thoughtful, and well-maintained contact page is key. Finally, you may want to incorporate some movement into your author website to really bring it to life.
Upon first glance at the homepage of Miquel Reina's author website, nothing appears out of the ordinary until the first image begins to change.
As you can see, each translation and gorgeous new cover of Reina's book Lights on the Sea morphs into the next, providing a beautifully comprehensive sense of his accomplishments.
In the hands of another web designerthis tactic could easily go awry, but Reina ensures best biography writers websites all his images are carefully sized and timed to create a perfectly calibrated effect. He also wisely avoids cluttering the rest of his homepage with additional text and images — adhering to the Jon Krakauer rule — so the viewer's focus is solely on the slow-moving book covers.
Takeaway: A little bit of movement goes a long way. Again, it's easy to go overboard with this tactic; you don't want your author website to look like a carnival. To keep things interesting yet professional, bring your site to life with just one or two smoothly transitioning GIFs. Fun fact: You can find Miquel Reina, who designed his own website! Click here to check out his other projects. In order to sell books, indie authors need to first invest in them.
This means using as many marketing resources in their arsenal as possible, best biography writers websites, and that absolutely includes an author website. Mix and match our tips to create your own unique site, best biography writers websites.
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